Selling a Home – My Commitment to Exceptional Service

There’s a lot to successfully selling a home. You want to achieve the highest sale price possible, within a short time, often simultaneously looking ahead to the purchase of your next home. Selling a home can sometimes get complicated, and you have a lot on the line – especially if your home is your biggest financial investment.

You have a choice of real estate agents. Some offer a low level of service at a discount price. That’s not me or what I provide. I always strive to provide an exceptional level of service, to help you achieve the best outcome possible.

Overall, it’s very important to me that your home selling experience is a great one. I aim to provide high value at every step of the selling process. Here’s what you can expect, as far as the selling process, when I’m your listing agent…

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Step The Home Selling Process (When I’m You’re Listing Agent)

Initial Evaluation of Your House
  • Review of your house’s features, condition and relative strengths/weaknesses
  • Based on what prospective buyers care about, identification of any potential repairs/improvements that could help sell your house for more and/or faster — and the return on your investment you might expect from each
  • Consideration of other potential factors related to the sale of your house, such as:
    • When you’re wanting to sell/move,
    • Whether you’re looking to also buy another house to move to,
    • Your appetite for making repairs/improvements and what help you might like with that,
    • Other things related to your move/transition that are important to you

Consideration of Other Factors Important to You
  • Consideration of other potential factors related to the sale of your house, such as
    • When you’re wanting to sell/move,
    • Whether you’re looking to also buy another house to move to and, if so, how you would like the timing/coordination to work out,
    • Your appetite for making repairs/improvements on your house and what help you might like with organizing/managing that,
    • Other things related to your move/transition that are important to you

Initial Market
Value Analysis
  • Identification of the most relevant comparables for your house plus analysis of current micro-market conditions/trends in your neighborhood
  • Rigorous analysis, based on comparing the most relevant comparables to your house, to estimate your house’s current market value (factoring in any repairs/improvements you might consider making)

Prepare House
for Sale
  • For any repairs/improvements you would like to make, referrals to high quality home improvement contractors and, if you desire, management of whichever contractor(s) you choose, to ensure all work is completed satisfactorily
  • Room-by-room staging plan
  • If desired, the option, at your expense, to engage a professional staging company (that will provide furniture/furnishings to stage your home); I can/will manage this
  • Update market value analysis, based on any relevant new sales, to inform your ultimate decision on your house’s listing price
  
Prepare
Listing
  • Identify property’s compelling features/differentiators to be specifically highlighted in listing description, photographs, etc.
  • Professional, top quality photographs and floor plans, for listing and brochure
  • Professional brochure, in hard copy and pdf format file
  • Identify receipts and other records related to investments made in the property to provide to prospective buyers

Market
Listing
  • Listing on multiple listing service (MLS) and all major real estate websites
  • Promotion of listing to my personal network (over 1,000 people)
 
Showings
  • Centralized Showing Service (CSS), to give me (and you) complete control of scheduling showings (helpful for ensuring advance notice or restricting showings at specific times)
  • If desired, an open house, the first weekend after listing becomes active
  • Each morning, proactive follow-up with buyer agents who showed your house the day before
  • Prompt, thoughtful, informed responses to questions raised by buyers agents or their clients
  • Daily updates provided to you, to let you know how many prospective buyers have seen your house, what questions they’ve raised, and their level of interest

Evaluate
Offers
  • Thorough analysis of each offer and its unique set of terms (and potential risks)
  • If multiple offers, clear, effective side-by-side comparison of offers

Negotiate
with Buyer(s)
  • Clear, experienced advice on whether/how to respond to buyers’ offers
  • Effective, proven negotiating on your behalf

Home
Inspection(s)
  • If buyer is completing a home inspection and issues comes up, experienced, knowledgeable advice on how best to respond to buyer’s repair requests
  • Effective, proven negotiating on your behalf

HOA/Condo
Resale Package
(if applicable)
  • Obtain resale package required to be provided to buyer (costs paid by you)

Proceed
to Closing
  • Close monitoring of everything leading up to settlement – appraisal, buyer’s mortgage approval, settlement preparation, repairs to be made as result of home inspection, etc.
  • Proactive intervention to resolve any issues, if/when they arise

Walk-through
Inspection
  • Presence at buyer’s pre-settlement walk-through inspection, to immediately analyze, firsthand, any issues that might unexpectedly arise
  • For any perceived issues, effective, expeditious identification of the best path forward

Closing
  • In advance of closing, review of the preliminary settlement statement with you
  • At closing, if unexpected issues arise, experienced, knowledgeable advice/negotiating